Yes, Web marketing is inexpensive. Compare the costs to television, newspaper and radio marketing. Inexpensive and difficult to do successfully. Because the Web audience is demanding.
You have a few seconds to prove yourself. Errors will not be forgiven. You must make a believable case for your product in the first few words of every page on your site. Your pages must load quickly. No misspellings allowed. And much more. Do anything wrong, and they're gone.
The fundamentals of attracting and keeping a commercially viable Web audience are:
First, give them the facts, right away. Tell them exactly what you have to offer.
Second, ruthlessly weed the fluff out of your site. Fluff is any unsupported claim or unnecessary adjective. It is anything that has the scent of exaggeration.
Second, make sure every word you keep is written for the Web. That means:
- Using the inverted pyramid style of daily newspaper journalism. Put the important points at the top.
- Highlighting the salient facts in bold face and lists like this one.
- Keeping your sentences short.
- Avoiding unnecessary adjectives.
- Documenting your claims. Web users are comparison shoppers. Most go to the Web for the comparative information required to make a good decision. Help them.
Third, give your prospective clients ways to ask and promptly receive the answers to their questions. Become a source of information that they seek out.
Fourth, use professional-quality graphics and design in the construction of your Web site. You must both be and appear to be believable.
Fifth, build a Web site that the search engines love, and that attracts links from other Web sites. It must be rich in factual content and visually attractive. It must be easy to navigate and "scannable" (not just readable).
Sixth, our site-automation software inserts keywords for you. You may modify them, or go with the software's recommendation.
That is a tall order.
We would like to help you.
Contact Us
Allow us to develop a proposal for you. Begin by filling out our introductory form. Or just send us email. Call us at 919-832-4173. If no one is available, please leave a message and we will call you back.
